Keyword Research 101: Foundation of SEO

Keyword Research is the process of finding words and phrases that people use in search engines when they’re looking for information, products, or services. It’s the first step in SEO because it helps you understand the language of your potential visitors and create content that will satisfy their needs.

Why is Keyword Research Important?

  • Relevance: Keywords help you create content that is relevant to what people are searching for.
  • Visibility: By using the right keywords, your content can appear higher in search engine results pages (SERPs), making it more likely that people will find it, and your SEO will increase.
  • Traffic: Proper keyword research can lead to increased organic traffic, which is often more engaged and convertible than traffic from other sources.

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